Morden您好!
一直在傷咖及您的blog裡,受到您文章許多的啟發,非常感謝您。
想請教一下,
小弟我對於IT產業的Marketing & Management比較有興趣,請問除了Maryland Smith外,是否有其他也不錯的學校呢?
另外在Internation Management方面,除TB外是否也有什麼其他您推薦的學校呢?
感謝您的不吝指教!
台大校長李嗣涔日前收到一封自稱是「藍領勞工」、署名林先生的電子郵件。信中指出有些社會新鮮人「活在高學歷的光環下」、「過於自私」、「沒有時間觀念」、「身段不夠軟」、「缺乏謙虛」、「沒有敬業精神不夠尊重工作」、「藉口太多」等七項缺點;希望身為龍頭大學的台大能重視此問題,甚至應舉辦相關座談會或課程,讓學生了解進入職場後應有的工作態度與倫理。
他的批評獲得李嗣涔共鳴,隨即將此封郵件內容轉給台大師生,要「大家省思、警惕參考」。
不懂謙虛 欠缺工作倫理
畢業季又要到了,有大批大學畢業生、社會新鮮人將踏入職場。但林先生信中說,他在長期觀察下,發現有些青年學子初入社會的工作表現不盡理想,感觸頗深,尤其是在工作態度、工作倫理方面,導致資深人員對新進人員不滿;新進人員也對資深人員不服。
Our Social Mission is to take care of unemployed women while giving healthy eating habits to customers, who are middle-aged, low-skilled, and have difficulties finding jobs in Hong Kong. MM will alliance with NGOs to offer jobs that enrich their life while alleviating unemployment problem. These happy mothers will be our partners to share the profit and convey our value to HK
會計人 你還在領三萬元的薪水卻加班不止嗎? 國立大學畢業的會計人,你還在中南部被中小企業搞到只有一個月兩萬二嗎? 快到中國的四大發展吧!!
兩岸三地,其實產業給薪在不同產業各有千秋。然而很簡單的generalization就是台灣是科技島,具有IT背景者有premium;
相對的香港是金融島,具有金融相關背景者有premium (以上背景指的是undergra學歷+工作經驗)
那麼中國呢? 中國太大,各地方有所差異,但是至少被我觀察出來會計這行 大大的適合台灣會計人來參與這場會計人的盛會
所以!! 只有XX才留在台灣做會計的啦!!!! (XX請自己填入,我不想落人口實說我在Blog上寫出笨蛋或是傻B這種字眼)
會計這行的產業失衡是我觀察到的一個現象,也許早已有人觀察到了,但我卻不曾看過Cheers或是careers雜誌任何一篇文章寫過,我老是覺得這些雜誌不論是記者或是編輯對於中高端職場總體趨勢都還差小弟我一截。不因什麼,只因我站在前線體會職業戰場的殺戮,而這些編輯記者們則無法感受到這腥風血雨罷了。
至於這之後的故事我就簡單說了…
我想進這間公司,正如同我八年前說”我要念MBA”一樣,我在用了google之後一陣子我開始想「有一天能進這家公司應該不錯吧」
然而有這念頭後並沒有成為我的求職主軸。Google在台灣並沒公司,而且當時在台灣雅虎極度強勢之下,我邊修著清大開設的資訊傳媒學程的同時,邊就想著「我進雅虎好了。」 至於Google,雖然天天用了他做search,卻不覺得自己有辦法進這家公司。我當時的想法是這家公司完全就是programmer inside。對於我這個愛用application卻不愛自己編程的人而言,應該是沒機會的。 另外,
"google服務真的很好用,可惜這服務根本沒法賺錢,又不放廣告,啥都不幹到底怎賺錢呢? 可能會倒掉吧。"是我在01,02年左右的想法(後來才有adwords adsense)
同時間,在我畢業前這兩年台灣網路業殺聲四起,到處都是倒店,包括我曾經要去做校園記者的 "104food.com.tw"很快就倒了,我看了很想用的拍賣王跟買賣王則是併進了ebay裡面,詹先生的明日報也垮了, 我曾經一度很愛用的kingnet.com.tw後來我也不用了。Anyway,雖然仍舊熱愛著網路業,但是畢業時間根本沒幾家網路業有vancancy,我自然是沒處可去了。 直到PChome-Skype的成立,Robert把我找了進去,我才真正帶著一顆燃燒般的烈火雄心回到我最愛的環境。
I ask myself "Could I become of the the No.1xxxxx employee? " 5 months ago.
5 months later, I ask myself again " what I want to achieve, in the dream company I want to join?"
今年六月起,我即將到我心目中最想去的公司上班。這家公司很年輕,兩個老闆是憤青,上班休息有布丁,時時刻刻要關心。 谷歌,我來了。
我和谷歌有個約會這篇文章,是我靈光一線在睡醒之時想到的標題。
我猜想,應該是因為連續八個月沒有約會的我,太想約會了..... 應該是這樣的吧。
In this session, we briefly reviewed the AMA's 1985 definition of marketing (marketing as an organizational function) and then discussed in detail the AMA's 2004 definition of marketing (marketing as an organization as well as a management philosophy/company orientation.
Marketing as a Management Philosophy/Company Orientation
A management philosophy or a management orientation is the philosophy or the orientation (the "way") that the top management of the company (e.g., CEO) chooses to guide the operation of his or her company to achieve the company's objectives. The implementation of the management philosophy or management orientation by the top management will result in the corporate culture or company orientation (or the way the company does its business).
When we look at the definition of marketing by AMA (2004), you can see that marketing, as a management philosophy, requires the integration of every function or department to work together to satisfy the target customers. The target customer is the focus of the company's operations. Everybody in the company (1) works together to create, communicate, and deliver value to the customer and (2) manages the relationship with customers in ways that benefits the company and its stakeholders.
There are 6 eras for marketing as management philosophy or orientation. By "marketing as management philosophy", I mean companies in all eras achieved or achieve their objectives by satisfying the needs and wants of their customers. The point is that managers in some eras "unconsciously" used the marketing concept (focusing on satisfying the needs and wants of the customers and managers in some other eras "consciously" use the marketing concept.